Iconic landmarks in London

Visit top London tourist attractions for free and make huge savings

London is one of the most popular destinations in the world, having welcomed a record breaking 17.4 million visitors alone in 2014! It’s no surprise, as the city offers a wide range of historic attractions, top museums, art galleries, tours and experiences for every one of all ages to enjoy.

One of the most popular historic attractions in London is the Tower of London which dates back to the Norman Conquest in 1066. This old fortress is one of the most recognisable and iconic landmarks in London and has held many roles over the years, including a prison, menagerie and armoury. No visit to the Tower is complete until you join a Beefeater tour to learn about the dark tales, secrets and scandals. Learn more about London’s rich history at the UNESCO World Heritage Site, Westminster Abbey, and take a trip out to Windsor Castle and Hampton Court Palace to learn more about the royal family.

London is also famous for its wonderful museums which explore the city’s culture, history and heritage from centuries past, to the contemporary. One of the best museums is Churchill War Rooms dedicated to Britain’s former Prime Minister, Winston Churchill, and his efforts and influences during WWII. Other fascinating museums to discover more about London is the Guards Museum, Charles Dickens Museum, Design Museum London and the London Transport Museum, among many others.

There are a range of ways you can see the sights in London, too, so why not enjoy one of the tours of London and experiences on offer with the London Pass. See the sights from a totally unique perspective aboard a Thames River Cruise and motor past the iconic landmarks of Big Ben, the Houses of Parliament and Tower Bridge, all the way down to Greenwich past the historic HMS Belfast and Cutty Sark. Alternatively, if you prefer something more active join in on a walking tour around London to see iconic locations around London related to Sherlock Holmes and the royal family.

If you’ve got kids a trip to London Zoo is a must to see the range of exotic animals and their natural habitats amidst the sprawling Regents Park. Another place of interest in London is the Arcelormittal Orbit, the East End’s newest monument in the Olympic Stadium. For something more historic, the reconstructed 16th century Shakespeare’s Globe on the South Bank is also a must.

In a nutshell, there are over 60 top London attractions included in the London Pass from historic attractions, to museums and tours. The London Pass has been designed to help you budget your holiday and maximise your sightseeing experience and you won’t find a better, more inclusive product to take with you on vacation.

Don’t forget to download the multilingual London Guidebook to help you plan in advance and you can add on an Oyster Travelcard too to help you get from A to B that bit easier.

You can visit for free with The London Pass!

Tower of London

FREE ENTRY Save £22.50

2Hop on Hop off Bus Tour

FREE ENTRY Save £25

3Thames River Cruise